Alex Larence

Alex serves as Manager, Fuel & Fuel System Products for the Southeastern United States at ESI Total Fuel Management, providing dedicated regional leadership in one of the fastest-growing data center markets in the country. As major investments accelerate across Georgia, North Carolina, South Carolina, and Alabama, this role ensures customers benefit from localized expertise, strengthened supplier relationships, and fuel and product strategies aligned with regional operational realities and infrastructure demands.

Alex brings more than 25 years of experience in fuel distribution, energy market strategy, and commercial account development. His background includes extensive work supporting large, multi-site customers with complex fuel supply and infrastructure requirements, providing a deep understanding of how fuel sourcing, logistics, and system integration directly influence uptime, resiliency, and long-term operational performance.

Throughout his career, Alex has introduced advanced fuel products, including renewable diesel, into established customer environments and led educational initiatives focused on fuel markets, supply chain dynamics, and risk mitigation. He has also held leadership roles in adjacent industrial sectors, where he developed market entry strategies, managed regulatory compliance, and built regional teams to support sustained growth.

At ESI, Alex is responsible for aligning the company’s fuel, fuel system products, and service offerings with the specific needs of the Southeastern market. He manages a robust network of regional partners and suppliers to ensure reliable access to diesel and HVO fuels while supporting customers with tailored strategies designed to enhance site performance and operational resilience. He also contributes to market assessments and regional analyses to identify evolving customer requirements, infrastructure trends, and regulatory considerations.

In addition, Alex oversees performance tracking and reporting to support data-driven decision-making and continuous improvement across fuel and product delivery. His leadership ensures that ESI’s regional approach remains proactive, technically sound, and closely aligned with the demands of mission-critical operations.

Alex holds a Bachelor of Science in Marketing from Indiana University of Pennsylvania and has completed extensive advanced sales and technical training. His experience strengthens ESI’s ability to deliver fuel and fuel system solutions that are regionally informed, operationally disciplined, and engineered to perform when reliability matters most.